In today’s podcast, I talk about my seventh rule for being an effective lobbyist: set yourself up for successful client relations. This is really a series of rules that will help you establish a solid foundation for a successful relationship with any client that you work with.
One example of these rules is: always under-promise and over-deliver. While it may be frustrating in the short-term to lose potential clients to lobbyists who make promises of success that they know they cannot deliver on, you and your reputation will be best served by adhering to this rule.
For more advocacy tips from me and from the faculty at McGeorge School of Law, please visit CAP·impact’s In Practice Archive or attend one of the next sessions of Capitol Seminars, hosted at McGeorge School of Law in Sacramento.