By: Adrienne Brungess

Credibility and Ethos in Persuasion

In this In Practice podcast, I talk about ways advocates can bolster the ethos of their arguments, that is, strengthen their credibility with the audience and the judge, as well as some pitfalls to avoid that can undermine an advocate’s credibility. In short, you can strengthen your own credibility by demonstrating respect, candor, and zeal while avoiding errors – from mistakes as seemingly trivial as grammatical errors in written arguments to sarcastic and/or personal attacks.

For more information and advocacy tips, stay tuned here at CAP·impact and look for my posts on the blog Global Lawyering Skills as well.