Other Types of Lobbying

Today’s podcast is a follow up on last week’s post about the different types of lobbying clients and services. Today we’ll be looking at other types of lobbying.

Although most lobbying occurs in the legislative and regulatory arenas generally, there are several other types of lobbying – such as grassroots lobbying as well as advocacy before specific agencies that often have unique rules and procedures for lobbying those agencies. Today’s podcast will discuss grassroots lobbying as well as a few of those specialized state bodies that lobbyists should be aware of.

Grassroots lobbying, which is sometimes referred to as indirect lobbying, involves members of the general public as opposed to those directly impacted by a bill or issue. In essence, grassroots lobbying is an effort to cajole members of the general public into contacting their elected officials so that the members of the public are lobbying the decision makers.

This type of lobbying requires educating large groups of individuals and then mobilizing them into some sort of call to action. It usually involves efforts to get specific organizations or community groups to become involved in the efforts to pass or defeat pending legislation or regulations.

Educating the public can take multiple forms: such as direct mailers, social media, paid or earned media, press conferences, etc. Outreach efforts are key to successful grassroots lobbying and the media often play a critical role in these outreach efforts.

Now let’s turn to lobbying some of those specialized agencies. Some of the state agencies that have specialized lobbying rules and procedures include the Public Utilities Commission, PUC, the California Coastal Commission – the Coastal Commission – and the California Air Resources Board – CARB.

In general, a lobbyist is one who is paid to communicate with officials for the purpose of influencing legislative of administrative action. This is the definition of lobbying in the Political Reform Act in the Government Code. In the brief podcast, I go into more depth about some of the specific rules for lobbyists lobbying the PUC.

It’s important for lobbyists to be aware of rules regulating conduct when lobbying different state agencies and departments. These rules need to be reviewed prior to undertaking any activity, and then of course, you have to follow them to ensure proper compliance. Otherwise, both the lobbyists and his or her client could be adversely impacted.